Social Networks

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My first Prezi

Cox & Kings Social Media on Prezi

Social Media Dashboards

15 days before,i don't know what are these.Now i am using one for my personal use.well you know what a dashboard means,but these social media dash boards lets you update,monitor, manage and maintain several communication outlets at once.

finally after reading many article and reviews on various dashboards,i selected Hootsuit as my personal social media dashboard.

I integrated facebook,twitter and linkedin.one thing you need to consider when choosing is,what are are different social networks they are compatible with.because hoot suit don't have blogger integration.but wordpress user you people are lucky.

 

you can see all the social networks from one place.you can update same message to all the networks.Now i am using a free version,so wont get many tool like analytics,monitoring the crowd etc.

Business and Brands

but this could be very well used for businesses and brands.Now many of the companies are interacting with customer through social networks,so with this dashboard they can communicate with one message,can analyse the data with the tools.

social media managers can separate their personal profiles with the company profile( we know the chrysler fiasco).

there are many social media dash boards similar to Hootsuit,some of the popular dashboards are given below...

Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. Free to use, Threadsy is great for managing your nonprofit or business’s brand from one clean dashboard across the big names in social media platforms. With no fees and no downloads, this service should make a splash in the space for both personal use and use by your organization.

Myweboo is upstart startup which invites users to discover, browse and read popular streams and share them with friends and followers. You or your organization can choose from a wide variety of “applications” to connect to and stream to a dashboard from categories like news, social, fashion, photo and video. These streams can be viewed together of filtered from “My Dashboard” and then easily shared via Facebook, Twitter, LinkedIn, Flickr, Delicious and other networks. You’re in complete control of which sites will make up your dashboard. Free to use, Myweboo is run by an appealing brother-and-sister pair of young tech stars.

Netvibes lets organizations keep track of the news and trends that matter, create unique personal and public dashboards and share these public dashboards or sites with anyone, anywhere, at any time. You can easily create fun and personalized widgets — detailing the weather, to-do lists, Twitter feeds, Facebook posts or Flickr updates, among many others — and post them to both personal and public dashboards. Organizations can choose a theme, name their pages and organize them with tabs and share them with the world.

Managing Brnads in Social Economy

Culture Mapping, managing brands in a social economy

View more presentations from Tim Stock

The Social Media Landscape

Got Punk'd: Marketing moves that backfired

Social media marketing slowly gaining the importance because of its cheap and and effective communication with the customer.In fact the best brands in the world already marked their presence in Facebook,Twitter and other social networking sites.

But you need to be cautious because, the same people that praised you may got against you that too in front if everyone.

Recently i came across such an example that made me dig bit deeper in to the subject.below are the few examples ...

Chrysler: The automobile company got good reviews for their Superbowl ad recently.But that positive mood didn't stayed much longer.

An employee from their media agency posted a tweet deriding Detroit by using a F-word.Confused it with his personal account he made this mistake.The company quickly apologized and deleted the tweet.

But they had gone a step further and remove the employee.This raised the opposition from across the social media.Many people felt removing employee is unnecessary as to err is human. (Moreover Eminem who acted in the ad is know for F-word curses!.nice brand association).



Gap's New Logo Fiasco:Gap a prominent cloth brand recently changed their logo and updated it in social networks for the user reviews.Within minutes the feedback came with slithering effects.Vocalized primarily on Twitter and Facebook, some users called the logo amateur while some users said that the new Gap logo looked like that for a “finance company” or a “tech company”. One Twitter user even went so far as to complain that the new Gap logo “looks as if it were done in Microsoft Word”.

An outrageous fan even made a website mocking Gap's new logo design.

But at the end Gap Installed it old logo by budging to the consumer's response.

Nestle's Facebook Failure: The fiasco started when Greenpeace posted a video of an office worker biting onto a orangutan finger instead of Kit Kat.

The ad was posted to oppose Nestle's purchasing of palm oil from Indonesian company who is accused of illegal deforestation(Orangutan's home).

Nestle used many tactics to remove the video from youtube.This made Nestle into more trouble.facebook and twitter was flooded with lots of complaint.Nestle's fcebook page flooded with negative comment along with altered logos.Nestle simply deleted the messages instead of tackling the situation in an appropriate manner.

At last when customer threatened to ban the usage of its products,they stop purchasing palm oil from that company.

Social Gaming By The Numbers

A Website a Day-3

IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

It contains interview,industry insights,article and video regarding advertising and social media .

Buddy Media-Brand's best buddy

Two days back i came across an article regarding social media advertising .The article talks about how global brands are using social media to capture the consumers mind.And it talked about a company called Buddy Media.

   Buddy Media is  fully integrated software-as-a-service platform for brands to manage every aspect of their Facebook presence.Buddy Media is now high on the leaderboard with seven top global brands powered by their platform, making is the enterprise Facebook management system of choice for the world’s largest advertisers with a suite of proprietary tools.

"No Revolution ever followed a script"

The revolution in Egypt was historic not only for toppling President Hosni Mubarak after 30 years, but for revealing the awesome power social media had amassed - enough to be the instrument that inspired hundreds of thousands of people already staunchly opposed to the regime to rise up and act as one.

The protesters In Egypt were mobilized largely via the use of Facebook and Twitter, over 18 long days. 

Facebook Revolution
Mubarak toppled
Facebook Freedom Fighter