Friday, March 18, 2011

Got Punk'd: Marketing moves that backfired

Social media marketing slowly gaining the importance because of its cheap and and effective communication with the customer.In fact the best brands in the world already marked their presence in Facebook,Twitter and other social networking sites.

But you need to be cautious because, the same people that praised you may got against you that too in front if everyone.

Recently i came across such an example that made me dig bit deeper in to the subject.below are the few examples ...

Chrysler: The automobile company got good reviews for their Superbowl ad recently.But that positive mood didn't stayed much longer.

An employee from their media agency posted a tweet deriding Detroit by using a F-word.Confused it with his personal account he made this mistake.The company quickly apologized and deleted the tweet.

But they had gone a step further and remove the employee.This raised the opposition from across the social media.Many people felt removing employee is unnecessary as to err is human. (Moreover Eminem who acted in the ad is know for F-word curses!.nice brand association).

Gap's New Logo Fiasco:Gap a prominent cloth brand recently changed their logo and updated it in social networks for the user reviews.Within minutes the feedback came with slithering effects.Vocalized primarily on Twitter and Facebook, some users called the logo amateur while some users said that the new Gap logo looked like that for a “finance company” or a “tech company”. One Twitter user even went so far as to complain that the new Gap logo “looks as if it were done in Microsoft Word”.

An outrageous fan even made a website mocking Gap's new logo design.

But at the end Gap Installed it old logo by budging to the consumer's response.

Nestle's Facebook Failure: The fiasco started when Greenpeace posted a video of an office worker biting onto a orangutan finger instead of Kit Kat.

The ad was posted to oppose Nestle's purchasing of palm oil from Indonesian company who is accused of illegal deforestation(Orangutan's home).

Nestle used many tactics to remove the video from youtube.This made Nestle into more trouble.facebook and twitter was flooded with lots of complaint.Nestle's fcebook page flooded with negative comment along with altered logos.Nestle simply deleted the messages instead of tackling the situation in an appropriate manner.

At last when customer threatened to ban the usage of its products,they stop purchasing palm oil from that company.


  1. brilliant post! green peace did do a gr8 job and so did julian assange!

  2. @confusedyuppie:thnk you.well about julian assange,he is a grave digger and a best in that business( damn successful!!!)

  3. Hello there! I think Gap's move saved them alot of $$$ in the long run. Having a substaincial fanbase, they utilized their 'fans' in a correct manner. Listening, and improving upon feedback. Just imagine if Gap did produce new line of clothes featuring the new 'made in ms word' logo and had it on their stores and received all these feedback after production? They would have lost alot of money...



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