Sunday, January 30, 2011

Fritz Lang "M"

After a long time ,I felt i watched a meaning full movie .Its a story of a child murderer,who escapes authorities and keep on killing children.But the city criminal due to the frequent raids by police to find out the murderer felt that they need to find him in order to stop the raids.

It is a movie with less words and more expressions.i liked the climax specially the scene where criminal conduct their court.a must watch.

Malcolm Gladwell -Samll Change

The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, co├Ârdinate, and give voice to their concerns. When ten thousand protesters took to the streets in Moldova in the spring of 2009 to protest against their country’s Communist government, the action was dubbed the Twitter Revolution, because of the means by which the demonstrators had been brought together.

Friday, January 28, 2011

Thursday, January 27, 2011

BIG Cinemas-Silent National Anthem

Superb execution.It was touchy and emotional.The little acted well,might be knowing traditional dance because she moved like a traditional dance.But the idea is good.

Nanhi Kali-for the girl child

Wednesday, January 26, 2011

Pepsi's "change the game" campaign for cricket world cup 2011

With the advent of T20,cricket become more of unconventional bowling ,batting and fielding techniques.Similarly youth deify authority and convention which is parallel to the modern cricket.Pepsi took this insight and made this campaign.World cup is the single biggest event that unifies the subcontinent youth,which is a good platform for Pepsi to promote.moreover they are the official sponsor of the world cup.

Pepsi already started integrated marketing communication for this event.It started with TVCs and Outdoor hoardings. The first TVC shows how Dhoni learn the "helicopter shot" and uses it in the match.The four other TVCs show Kevin Pietersen’s  ‘switch hit’, Virender Sehwag’s ‘upper cut’, Harbhajan Singh’s ‘doosra’ and Tillekratne Dilshan’s ‘dilscoop’. These TVCs will go on air shortly.

The campaign is done by Taproot are few ADs


A contest called 'Change the game 11' will also start on January 17, 2011. In the contest, 11 of the best innovations by fans on cricketing shots and commentary will make it to a team called 'Change the game 11'. This team of 11 members will win passes to attend all of India’s matches in the World Cup and will also act as the brand ambassadors for the cola brand on their social media pages. The contest ends on February 10, 2011. For more information on the campaign, log on to

Monday, January 24, 2011

AXE sexy boy.

Once again the axe effect.Even angles fall for the axe.

Sunday, January 23, 2011

127 hours

Well it is gripping true story.It is a story of Aron Ralston a mountain climber,a boulder became dislodged, crushing his right forearm and pinning it against the canyon wall.he amputated himself to be freed.i liked the way movie moves.good watch.

Friday, January 21, 2011

Tuesday, January 11, 2011

Sunday, January 9, 2011

Tuesday, January 4, 2011

Ingredient Branding

An ingredient brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity.
Well-known examples include PC computers with Intel Inside, diet soft drinks with NutraSweet, stereos with Dolby noise reduction, and Chevron gasoline with Techron.Some big-name ingredient brands, such as Intel and Teflon in cookware,have become the point-of-entry to their categories. Other high profile ingredient brands, such as Gore-Tex in outerwear and ski apparel, are not category requirements but greatly influence consumer preference and choice.

Ingredient branding is a sensible approach when the ingredient enjoys more perceived value than its host product. In general, if the host product is new or has low awareness, if its technology is complicated,or if the ingredient brand can provide the product with a legitimate quality advantage over its competition, then the ingredient branding strategy can be highly effective.
Conversely, for a product that already enjoys a premium image and highcustomer expectations, it's best to avoid ingredient branding and focuson growing the product brand.

for more info on this topic

Sunday, January 2, 2011


My new year was fentabulus.I spend it in Jesor a Sloth Beer sanctuary .Friends altogether 23 of went in the early hours of Jan 1st.
 What can i say.we did a lot of trekking,passed small streams and had a lunch at the top of the was really amazing.The jungle is teemd with trees and lots of rocks.

At last we trekked a rock mountain with full of slopes.we had a slithering movement while climbing it.

some of the pics (i am in the middle in first pic and in the hole in second pic)..


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