The Real beers

COCO COLA BEAR AD

Alex Bogusky is a former advertising executive who created coco cola beer ad also created "the real bears" ad.This is a campaign against fast food companies and cola companies.

The power of informal economy

Nestle's Mint with hole new fashion

these are the designer polo mints from Nestle.Goa based designer Wendell Rodricks designed the  packaging.

Service Vs Product

Products Vs. Services - The Smarties Guide

View more presentations from Alok Kejriwal

Inside:A social film experience.

Inside is movie by DJ Caruso(Disturbia fame) .The movie's cast is Intel,Toshiba ,Emmy Rossum and probably You or me.
Yes ,it could happen.This movie is a new marketing innovation.The story is about an young lady who is locked up in a room with Toshiba laptop.She has to use that to escape.And for another character auditions are happening through youtube.anyone can participate.

Based upon your performance in the video uploaded you will be selected.what an innovative way to bring whole movie into social web.

anyone want to participate just go to this link

80/20 rule

 

see the link

Nokia Crowdsourcing

Named as create4million,this global competition brings the ideas of people together to a platform.and the best ideas will be developed in to applications.

By this initiative Nokia want to compete with leading smartphone companies APPLE and RIM.This initiative makes the number of application in the ovi store,so that it can match up with Android market and Apple iOS store.

Tryvertising

Experienced consumers switch off or even get angry about the commercials, ads, banners and pop ups foisted on them. ‘Tryvertising’ is an innovative way to reach them – a cross between advertising, product promotion and marketing communication.Tryvertising essentially takes product placement to the real world, integrating products into the daily life of consumers so they can make up their minds based on their actual experience with the products.

sampleandtry.com is based on a marketing concept called tryvertising, according to which consumers become aware about a product by actually trying/using it. In the case of Sampleandtry.com, the site will tie-up and source products directly from brands/manufacturers to display it on the site

Vanity Barcodes

Vanity Barcode's goal is to help businesses take advantage of the little-known marketing potential of decorative -- yet functional -- UPC barcodes on their products. It's a great way to add brand value and engage customers in a way that no other graphic design can!

Beautiful and fun, they are functional, tool! All codes are pre-tested for scan compliance so they'll work just like standard barcodes. 

 

McD Interactive Billboard Games

Clothes Hanger innovation

Layout Matters

125 years of happiness

Coca coal recently celebrated its 125th years celebration on May 18.Its really great to see the iconic brand's history through memorable shown in the site.

Co-Creation

Co-Creation a marketing concept that brings companies in contact with Latent talent.

Personality not included

Why You Should Read "Personality Not Included"

View more presentations from Rohit Bhargava

Facebook Studio

 

Facebook is trying to entice a new generation of advertising executives to tap consumers’ emotions through social advertising rather than obsessing over the traditional clicks and conversion rates.

The social networking group will launch a site early next month for creative advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.

more from FT

BORGEAUD:"Time for yourself"

The Swiss watch company Borgeaud introduced SEPTAGRAPH the world's first watch to have a concept of Rahu Kaal in luxury watches.

it is a strategic time, a way to step back, an indispensable time of reflection before taking an action. It is a necessary retreat to then better move forward to reach a goal. Among all the calendars conceived by humanity, there is one, dating back 3,000 years, that is still followed by hundreds of millions of people around the world. It is the Indian calendar called Panchang.

Social Media Dashboards

15 days before,i don't know what are these.Now i am using one for my personal use.well you know what a dashboard means,but these social media dash boards lets you update,monitor, manage and maintain several communication outlets at once.

finally after reading many article and reviews on various dashboards,i selected Hootsuit as my personal social media dashboard.

I integrated facebook,twitter and linkedin.one thing you need to consider when choosing is,what are are different social networks they are compatible with.because hoot suit don't have blogger integration.but wordpress user you people are lucky.

 

you can see all the social networks from one place.you can update same message to all the networks.Now i am using a free version,so wont get many tool like analytics,monitoring the crowd etc.

Business and Brands

but this could be very well used for businesses and brands.Now many of the companies are interacting with customer through social networks,so with this dashboard they can communicate with one message,can analyse the data with the tools.

social media managers can separate their personal profiles with the company profile( we know the chrysler fiasco).

there are many social media dash boards similar to Hootsuit,some of the popular dashboards are given below...

Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. Free to use, Threadsy is great for managing your nonprofit or business’s brand from one clean dashboard across the big names in social media platforms. With no fees and no downloads, this service should make a splash in the space for both personal use and use by your organization.

Myweboo is upstart startup which invites users to discover, browse and read popular streams and share them with friends and followers. You or your organization can choose from a wide variety of “applications” to connect to and stream to a dashboard from categories like news, social, fashion, photo and video. These streams can be viewed together of filtered from “My Dashboard” and then easily shared via Facebook, Twitter, LinkedIn, Flickr, Delicious and other networks. You’re in complete control of which sites will make up your dashboard. Free to use, Myweboo is run by an appealing brother-and-sister pair of young tech stars.

Netvibes lets organizations keep track of the news and trends that matter, create unique personal and public dashboards and share these public dashboards or sites with anyone, anywhere, at any time. You can easily create fun and personalized widgets — detailing the weather, to-do lists, Twitter feeds, Facebook posts or Flickr updates, among many others — and post them to both personal and public dashboards. Organizations can choose a theme, name their pages and organize them with tabs and share them with the world.

Managing Brnads in Social Economy

Culture Mapping, managing brands in a social economy

View more presentations from Tim Stock

Chickileaks

To compete with KFC in the Chinese fast food market McDonald's made this campaign.In China McDonald's faced continues challenge from local consumer who prefer traditional chicken than beef.
So, they steadily increased chicken offering and improved chicken menu.

The Chickileaks campaign was mainly to improve their responsibility and transparency.the microsite weijijiemi presents visitors with a wooden door that is slowly opened to expose how McDonald's chickens are treated.

McDonald's released videos on Chinese popular video sharing Website todou

This video became a controversial as many of the Chinese viewers commented that these little and cute chick are murdered to use .

McD, you are never successful.when will you learn.