Tuesday, June 28, 2011


Experienced consumers switch off or even get angry about the commercials, ads, banners and pop ups foisted on them. ‘Tryvertising’ is an innovative way to reach them – a cross between advertising, product promotion and marketing communication.Tryvertising essentially takes product placement to the real world, integrating products into the daily life of consumers so they can make up their minds based on their actual experience with the products.

sampleandtry.com is based on a marketing concept called tryvertising, according to which consumers become aware about a product by actually trying/using it. In the case of Sampleandtry.com, the site will tie-up and source products directly from brands/manufacturers to display it on the site

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