Nestle's Mint with hole new fashion

these are the designer polo mints from Nestle.Goa based designer Wendell Rodricks designed the  packaging.

adizero VS miniskirt

ART & COPY

Facebook Studio

 

Facebook is trying to entice a new generation of advertising executives to tap consumers’ emotions through social advertising rather than obsessing over the traditional clicks and conversion rates.

The social networking group will launch a site early next month for creative advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.

more from FT

i support Anna Hazare.

Chickileaks

To compete with KFC in the Chinese fast food market McDonald's made this campaign.In China McDonald's faced continues challenge from local consumer who prefer traditional chicken than beef.
So, they steadily increased chicken offering and improved chicken menu.

The Chickileaks campaign was mainly to improve their responsibility and transparency.the microsite weijijiemi presents visitors with a wooden door that is slowly opened to expose how McDonald's chickens are treated.

McDonald's released videos on Chinese popular video sharing Website todou

This video became a controversial as many of the Chinese viewers commented that these little and cute chick are murdered to use .

McD, you are never successful.when will you learn.

Summer begins now

Summer brings the celebrations for cola companies.with the insight that Indians prefer traditional drinks like nimbu paani and coconut water,companies are coming with those concepts.

Well the local markets are already filled with road side "nimbu paani carts" ,"coconut vendors" and "Gola vendors",the big guns like Coca cola,Pepsi,and Parle with their huge advertising budgets were trying to occupy these markets.

here are some of the ads from coca cola. for Maaza and Minute Maid nimbu fresh

After hectic office lets have a mango drink.

why so hurry.feel every sip.nicely executed.

Bringing childhood memories and attaching it with the product.that's the only part i liked

ideation was good,but i didn't liked the execution .i don't know why they need to go to Mandi.its not at all necessary.

Japan:A strange Country

TED:Ads Worth Spreading

for more ads TED

Most Typical Person In The World

National Geographic released this video to commemorate world's 7 billion population.The information is fascinating.

Tayota Sienna "Swagger Wagon"

A cool music video from Tayota.It depicts a family doing all the household chores with a pinch of rap.The ad says that minivan is a part of happy middle class family.

Volkswagen: Test drive

T-Mobile Welcome Back

One of the best ever ads and the receiver of British Arrow award 2011

Eric Schmidt: Display Advertising

Speaking at the IAB leadership conference on Sunday, Eric Schmidt outlines why Display has the largest upside in online advertising going forward:

• Online Advertising projected to be $62 Billion ($26 Billion US) in 2011 of which Display is projected to be 17 Billion (9 Billion US)
• Display is growing faster than other forms of online advertising: during the Superbowl, mobile searches were 2-3x desktop searches on the advertised products
• Where should advertisers place messages? Desktop, Tablet or Mobile? The answer is all three, the marketplace self selects the delivery device
• RTB technology is the enabler of the potentially exponential growth of display going forward

excerpts from Advertising Perspective

Creative Colors:My Idea

participated in a ad competition in Brandpotion

Streets are filled with Idiots

CEAT's new advertisements are very much to the point.The insight that streets are always filled with idiots and you cant escape will shows the perils of Indian roads.


       The functionality of the tyre is good grip and that was shown clearly in ads.And with ceat bike tyres at least driver will be safe.

New Fevicol ad

As usual Ogilvy did their magic.Its a recall ad,or may be a buzz creator .

Actually its difficult to say the same message again and again,but they are doing it perfectly.The bonding is always there.

It Happens When Nobody Is Watching

Amnesty International’s bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message. The ad is for a campaign that aims to bring awareness to the problem of domestic violence, and uses a small camera to detect faces. When no one is looking, the screen shows a man abusing his wife. When the camera detects a face, the ad waits a few seconds for the message to sink in, and then the couple stops fighting and does their best to look normal. It’s a subtle message, but definitely drives home their tagline, “It Happens When Nobody Is Watching.”

more

Akshay's New Thumsup Ad (Full of Stunts)

In the TVC, Kumar is first seen perched atop the bonnet of a jeep parked at the edge of a cliff, with a young woman for company. When she asks him playfully, "What all have you done for your Thums Up?", he starts to remember various dare devil stunts he's pulled for his bottle: jumping out of the window of an exploding high rise, swimming through strong rapids, snatching a Thums Up bottle from the jaws of a vicious alligator, and taking on a mob of angry gangsters. Coming back to reality, Kumar shrugs and modestly responds to the girl, "Nothing much." The girl reacts, "Really?", takes out a bottle of Thums Up and chucks it off the cliff, innocently saying, "Oops!" The TVC ends with Akshay leaping off the cliff after his bottle.

Uninor's Innovative OOH @ Vastrapur

 

I had my first sight on this hoarding 20 days back.from that day on i watched it everyday when i cross Vastapur Lake.

       When i first saw it ,my eyes were stuck with the up & down motion of the lights depicted in the form of music and i saw it from far away distance.and you know,my reaction was "what's the hell happening there".then showed it to my friend, walked a few steps then saw the Uninor's Logo.

         Its very eye catchy and severs the purpose.i.e grabbing the attention and showing the functionality of the product/service.