To compete with KFC in the Chinese fast food market McDonald's made this campaign.In China McDonald's faced continues challenge from local consumer who prefer traditional chicken than beef.
So, they steadily increased chicken offering and improved chicken menu.
The Chickileaks campaign was mainly to improve their responsibility and transparency.the microsite weijijiemi presents visitors with a wooden door that is slowly opened to expose how McDonald's chickens are treated.
McDonald's released videos on Chinese popular video sharing Website todou
This video became a controversial as many of the Chinese viewers commented that these little and cute chick are murdered to use .
McD, you are never successful.when will you learn.
So, they steadily increased chicken offering and improved chicken menu.
The Chickileaks campaign was mainly to improve their responsibility and transparency.the microsite weijijiemi presents visitors with a wooden door that is slowly opened to expose how McDonald's chickens are treated.
McDonald's released videos on Chinese popular video sharing Website todou
This video became a controversial as many of the Chinese viewers commented that these little and cute chick are murdered to use .
McD, you are never successful.when will you learn.
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