Friday, February 11, 2011

Birth of Zero as new Hero

This is the outdoor teaser campaign by the Videocon for the introduction of their zero paisa/sec.The campaign showed the birth of its new mascot, 'Zero' for its new 'zero paisa per second' offering.

This is very innovative and eye catchy.People will definitely find it amusing if the outdoor changes daily.its like evolution .I suppose it will sure create the buzz .
And there is a TVC on the similar theme for the larger mass.The ad capture the emotions of everyone from children to grandmoms.And "Zero" fills joy in everyone.

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