Friday, February 25, 2011

Salman Khan jumps off Mountain for Mountain dew

New brand campaign featuring brand ambassador Salman Khan jumping off from the highest peaks of New Zealand. Wingsuit Flying, an upcoming adventure sport has been used to take forward the brand message of ‘Darr Ke Aage Jeet Hai’.

  Watch TVC below.

Until December Mountain dew didn't had  any brand ambassadors.They brought Salman in,and its is first ad.
I didn't find any thing special in this ad to make it differentiable with other mountain dew ads.

But Salman factor is enough to make the brand visible nationally.Now with the Dabaang success in rural areas in the county,may there is more penetration of this ad.and moreover it the cricket season.

Good timing and good brand ambassador.but personally i didn't got any message like "Darr Ke Aage Jeet Hai’ from this TVC.

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